FM2 - Technology, distribution and exhibition

http://web.mit.edu/cms/People/henry3/converge.pdf

What is convergence?

What is synergy?

Synergy means 'working together' and occurs when two or more things work together to produce a result that would not be possible if they were working independently of one another.

In the film industry, the marketing people aim to create synergy by creating a trailer that works with the poster that works with the website that works with the radio advertisement that works with the TV spot that works with the magazine article that works with the merchandise...and so on.

Synergy helps to establish a brand identity that you, the consumer, immediately recognise. All of these synergistic elements help to raise your awareness of the film and increase the likelihood of you going to see it.

The Cloverfield campaign (see handout) is a good example of synergy.

http://www.filmeducation.org/madeindagenham/deborah_sheppard.html

http://en.wikipedia.org/wiki/Film_distribution

Film distribution

http://www.filmreference.com/encyclopedia/Criticism-Ideology/Exhibition.html

Film exhibition

http://en.wikipedia.org/wiki/Digital_cinema

Digital cinema

http://www.filmeducation.org/resources/secondary/topics/focus_on/film_industry.php

http://www.screenonline.org.uk/film/distribution/distribution7.html

http://www.iofilm.co.uk/io/mit/001/film_distribution_20051115.php

Digital film distribution

http://en.wikipedia.org/wiki/Imax

IMAX

http://www.ukfilmcouncil.org.uk/dsn

Digital screen network

http://en.wikipedia.org/wiki/Digital_cinematography
Digital cinematography

http://www.reald.com/

http://en.wikipedia.org/wiki/Real_D_Cinema

RealD 3D cinema

http://film315s.com/epic-winning-how-viral-marketing-is-pwning-the-movie-industry/

http://www.guardian.co.uk/film/2009/nov/14/2012-roland-emmerich-viral-marketing

http://www.totalfilm.com/features/the-best-and-worst-movie-viral-campaigns

http://www.filmschoolrejects.com/news/marketing-the-dark-knight-a-viral-revolution.php

Viral marketing

http://en.wikipedia.org/wiki/Home_cinema

Home cinema (also think about Blu-ray and domestic 3D TVs)

Popular film and emotional response - 'Psycho' further reading and watching

http://www.tcm.com/this-month/article/191164%7C0/Behind-the-Camera-Psycho.html
http://pov.imv.au.dk/Issue_04/section_2/artc1A.html
http://www.filmsthatwitnessmadness.com/usa/psycho.php
http://news.bbc.co.uk/1/hi/magazine/8593508.stm
http://www.borgus.com/hitch/index.htm
http://www.youtube.com/watch?v=CKdorJi6G08
http://www.youtube.com/watch?v=KkiJ6zcyLRw  (includes Psycho)
http://www.youtube.com/watch?v=2E6pskVJfmQ
http://filmsound.org/articles/hitchcock/makingpsycho.htm
https://cinephilefix.wordpress.com/2009/11/17/the-power-of-sound-and-editing-the-conversation-and-psycho/
https://cinephilefix.wordpress.com/2010/06/17/hitchcocks-symphony-psycho-a-shot-by-shot-commentary/
http://faculty.cua.edu/johnsong/hitchcock/pages/stills/shower-1.html
http://the.hitchcock.zone/wiki/Psycho_(1960)_-_The_Shower_Scene:_shot_by_shot
http://peterhmorris.com/vivamus-tempor-libero-eget/

FM2 US Films - 'The Wrestler' (2008), 'Crazy Heart' (2009) links

http://www.guardian.co.uk/film/2010/feb/21/crazy-heart-film-review
http://www.guardian.co.uk/film/2009/jan/18/the-wrestler-review-mickey-rourke
http://www.timeout.com/london/film/darren-aronofsky-on-the-films-behind-the-wrestler-1
http://en.wikipedia.org/wiki/The_Wrestler_(2008_film)
http://www.timeout.com/london/film/crazy-heart
http://www.metacritic.com/movie/crazy-heart



The French response to The Wrestler (quoted in the New York Times):

'The Wrestler', directed by Darren Aronofsky in a European new-realist style, will not open in French theaters until February, but it won the top prize at the Venice Film Festival, and French critics in particular raved about Mr. Rourke:

“More of a freak than ever, more impressive as well, he is the physical incarnation of the American landscape, its dreams, its violence, its loneliness and we only come to realize this every three years, each time he attempts a comeback,” is how Philippe Azoury, of Libération, put it in September. (Who here even knew Mr. Rourke has a new movie every three years?)

Mr. Azoury had still more to say. “What he gives here, physically, in terms of wacko masochism (wrestling with broken glass, staple gun and barbed wire) as well as spattered sensitivity, is without equal."

(Alessandra Stanley, New York Times)

Video conversion software

This free to download software is useful for changing video file types.  With this you can change your .m2ts (HD) files into avi files so that they open in Movie Maker and Premiere Pro.
http://winff.org/html_new/downloads.html

FM3 Research Project - Questions to ask yourself

1. What am I researching?
2. What 'framework' (e.g. genre, technology etc.) does my research topic relate to?
3. Am I developing research skills?
4. Am I using a range of sources? (Students often rely too heavily on internet sources.)
5. Will my research enable me to explain relevant aspects of my framework (area of investigation)?  For example, if you are researching the narratives of sci-fi films, you will need to explain briefly how narrative works in film, perhaps by adopting a narrative theory such as Todorov's.
6. Is my research relevant to my topic?
7. What have I learned from researching my topic? (If you haven't learned anything then there is no chance of your audience learning anything!)
8. Has my research stimulated ideas and allowed me to develop a 'student voice'?
9. How will I explain my findings clearly to my audience?
10. What will my audience learn from my presentation? (At the start of your presentation you can set out aims, that identify what you want your audience to learn.)

FM2 - Qualifying as a 'British' film

A 'British' film will be eligible for UK film tax relief and possibly lottery funding too.

To qualify as 'British', a film has to pass a Cultural Test.  This involves satisfying a number of criteria, such as:

• Does the story contain UK elements?
• Are UK locations used?
• Has the film been made with a UK audience in mind?
• Were UK companies and citizens involved in making the film? (e.g. institutions, director, cast, crew etc.)

The Harry Potter films are financed by Warner Bros but satisfy the Cultural Test because the books were written by a British woman; are about British characters; are set in the UK; are popular with UK audiences; have a UK production company (Heyday Films); (usually) have British directors; have mainly British casts; and British crew.

The number of films satisfying the Cultural Test has risen steadily since 2009.

International co-production agreements also exist with countries such as Australia, Canada, France, India, New Zealand and South Africa (but not the US).  These co-productions do not need to satisfy the cultural test to receive tax relief and/or funding.  These co-productions may qualify for public funding from each country that is contributing to making the film.  An example of such a film is Africa United (2010) which was a co-production between Pathe Productions (France), Footprint Films (UK), Link Media Productions (Rwanda), Out of Africa Entertainment (South Africa) and BBC Films (UK).  Co-productions made up 15% of the feature films made wholly or partly in the UK during 2011.  However, co-productions have declined since 2007 when tax 'breaks' were reduced.

FM3 Research Project - Referencing Tool

Use this tool to help you to get your references right for your annotated catalogue:
http://www.harvardgenerator.com/