FM2 - Technology, distribution and exhibition

http://web.mit.edu/cms/People/henry3/converge.pdf

What is convergence?

What is synergy?

Synergy means 'working together' and occurs when two or more things work together to produce a result that would not be possible if they were working independently of one another.

In the film industry, the marketing people aim to create synergy by creating a trailer that works with the poster that works with the website that works with the radio advertisement that works with the TV spot that works with the magazine article that works with the merchandise...and so on.

Synergy helps to establish a brand identity that you, the consumer, immediately recognise. All of these synergistic elements help to raise your awareness of the film and increase the likelihood of you going to see it.

The Cloverfield campaign (see handout) is a good example of synergy.

http://www.filmeducation.org/madeindagenham/deborah_sheppard.html

http://en.wikipedia.org/wiki/Film_distribution

Film distribution

http://www.filmreference.com/encyclopedia/Criticism-Ideology/Exhibition.html

Film exhibition

http://en.wikipedia.org/wiki/Digital_cinema

Digital cinema

http://www.filmeducation.org/resources/secondary/topics/focus_on/film_industry.php

http://www.screenonline.org.uk/film/distribution/distribution7.html

http://www.iofilm.co.uk/io/mit/001/film_distribution_20051115.php

Digital film distribution

http://en.wikipedia.org/wiki/Imax

IMAX

http://www.ukfilmcouncil.org.uk/dsn

Digital screen network

http://en.wikipedia.org/wiki/Digital_cinematography
Digital cinematography

http://www.reald.com/

http://en.wikipedia.org/wiki/Real_D_Cinema

RealD 3D cinema

http://film315s.com/epic-winning-how-viral-marketing-is-pwning-the-movie-industry/

http://www.guardian.co.uk/film/2009/nov/14/2012-roland-emmerich-viral-marketing

http://www.totalfilm.com/features/the-best-and-worst-movie-viral-campaigns

http://www.filmschoolrejects.com/news/marketing-the-dark-knight-a-viral-revolution.php

Viral marketing

http://en.wikipedia.org/wiki/Home_cinema

Home cinema (also think about Blu-ray and domestic 3D TVs)